The Task How can we engage the tech-savvy and marketing expert audience at OMR 2024 in Hamburg, drawing them from the exhibition grounds to the Carlsberg stand with an innovative, immersive experience?
THE SOLUTION We placed Carlsberg's new slogan “be curious” at the heart of an interactive Augmented Reality (AR) campaign, designed to captivate visitors and spark their creativity. Using AR, we enabled OMR attendees to bring a virtual Carlsberg bottle into their physical space via their smartphones.Here's how the experience worked: Visitors scanned a prominent QR code displayed at the Carlsberg booth, launching an AR feature that allowed them to place a 3D Carlsberg beer bottle into their surroundings in real-time. Once placed, users were invited to interact with the bottle in a highly personalized way using Artificial Intelligence (AI). They could input a location—such as a "beach" or "New York"— and the AR bottle would transform accordingly, adopting design elements reflecting that chosen destination.This AI-driven customization not only showcased Carlsberg in a fresh, creative way but also made the experience deeply personal. After customizing their bottle, users could enter their email addresses for a chance to participate in a raffle to win free Carlsberg beer. This interaction effortlessly blended digital engagement with real-world rewards, creating an unforgettable moment for the audience.By combining the power of AR for visual immersion with AI for personalized design generation, we offered a standout, tech-forward experience that resonated with OMR’s marketing professionals—successfully drawing them to the Carlsberg stand and leaving a lasting impression.
