the task How can we present Vorwerk’s vacuum cleaner with mopping function “KOBOLD” in a bold and modern way, making it stand out in a public space while capturing attention with a creative twist?
the solution We introduced a Fake Out Of Home (FOOH) concept, where digital meets reality in a striking visual experience. Taking inspiration from the iconic Wuppertal suspension railway, we designed a fully immersive 3D model of the railway and connected it with a digitally recreated Vorwerk vacuum cleaner, complete with its mopping functionality.In this playful yet impactful scenario, the 3D vacuum cleaner travels along the suspended railway, seamlessly cleaning dirty streets below as it moves, symbolizing the product's powerful and innovative cleaning capabilities.By blending the real-world architecture of the Wuppertal railway with a digital twist, we created a fresh and unexpected way to showcase the Vorwerk vacuum cleaner's functionality.This FOOH approach allowed us to place the product in a futuristic, public-facing context that was both attention-grabbing and highly relevant to the urban environment. The result? A memorable, engaging experience that demonstrated the product’s benefits in a unique, visual way while drawing attention from passersby.
